File Format
All advertising should be created in Quark XPress, Photoshop, Illustrator, or Freehand and must be saved in PDF format with fonts and graphics embedded for Macintosh. Submit ads via email or on a Macintosh-compatible CD via US post. Include a hardcopy proof with the CD. (See email and post addresses below.)

Ad Dimensions
Must match those specified on the Frederick County Guide Advertising Rate Card.

Photo Resolution
Photos must be 300 dpi or higher. Save all images as CMYK or grayscale tiffs or eps.
We cannot guarantee the print quality of electronic photographs intended for use on
the Internet, since they are saved at a low resolution.

Color Ads
Must be CMYK or grayscale. For 4-color process ads, all spot colors (Pantone)
MUST be converted to CMYK.

IMPORTANT
When using the color black in your ad, do not build a rich black out of CMYK, (e.g. 100% C, 100% M, 100% Y, 100% K). It must be built out of 100% black,
(0% C, 0% M, 0% Y, 100% K).

Label
Your advertisement with the name of your business and the publication,
e.g. Monica’s Interiors Ad/Frederick Guide.pdf.

Email ads to: natalie@garbodesignhouse.com
US post to: 12 South Market Street, Suite 101, Frederick, Maryland 21701

* If the above advertising specifications are not followed, a $65 charge will be issued for any ads that require correction by the Frederick County Guide design department.